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Advertising Efficiency Survey
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We contribute to our clients in ascertaining their advertising efficiency both when planning an advertising campaign and when estimating its results.              
If you plan to reinforce your competitive position through advertising, you need to estimate its effect on your costumers. In particular, it is important for new markets. In this matter, you can be helped with preliminary testing your advertising message by a part of the target audience. This is the way you can find out the most probable reaction to the ad, the impression of your company and product it could make, its capability to stay in the costumer's memory and to arouse a wish to buy the product etc.            

Concerning estimating an advertising campaign results, it's obvious that the main indicator is growth/fall in sales. However, this characteristic is lying in the plane of fact and does not explain how the attitude to your company and your product has changed; it does not make you understanding what sales could you have using a different ad message. This is why, to optimize your advertising, we offer you to order our Advertising Efficiency Survey.            

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  • Marketing Researches
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